The four "C's" that you have listed are the four C's to marketing: Cost, consumer, convenience, and communication. They are not separate items, either. They definitely interrelate with each other, so it is tough to single out just one item of the bunch, but "cost" may be the most comprehensive one of the four.
When a marketer is trying to sell a consumer a product, the marketer has to take the costto the consumer...
The four "C's" that you have listed are the four C's to marketing: Cost, consumer, convenience, and communication. They are not separate items, either. They definitely interrelate with each other, so it is tough to single out just one item of the bunch, but "cost" may be the most comprehensive one of the four.
When a marketer is trying to sell a consumer a product, the marketer has to take the cost to the consumer into account. Cost is not only the price of the item being sold. Cost assumes other variables as well.
For example, if I want to go buy myself a hamburger for dinner, I will be weighing other factors besides the price of the burger.
- How far away is the burger joint?
- How much time will it take me to get there?
- Is parking easy? Is it drive-through?
- Will I use a lot of gas?
- Are they quick with service?
- Is it a sit-down restaurant where I have to tip?
- To use another "C," is it convenient?
These are all things that cost the consumer both time and money. That consumer is constantly weighing whether or not that particular product is worth the total cost.
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