The answer to this will be different based on who you ask. Conservatives believe strongly that the media is biased against conservatives. Liberals often believe (though not as much as conservatives do) that the media is biased against them. However, the most likely answer for this is that the media is biased in favor of incumbents.
Scholars tend to deny that there is any real ideological bias in the media. They say, instead, that the...
The answer to this will be different based on who you ask. Conservatives believe strongly that the media is biased against conservatives. Liberals often believe (though not as much as conservatives do) that the media is biased against them. However, the most likely answer for this is that the media is biased in favor of incumbents.
Scholars tend to deny that there is any real ideological bias in the media. They say, instead, that the media is biased in favor of people who can help them get good stories. Incumbents are good for this. If media outlets have good relationships with incumbents, they might be able to get information from the incumbents that can help them have good stories. If they stay on the good side of incumbents, they are much more likely to get the sort of inside information that can help them with their stories. In addition, the media tends to be somewhat biased in favor of those candidates who are ahead in the polls. Since incumbents are typically ahead, this tends to make the media favor incumbents as well.
So, if you ask regular people, you will probably get a different answer, but academics who study the media would say that a pro-incumbent bias is the most significant of the biases mentioned in this question.
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