What are some propaganda techniques used in Animal Farm?

In Animal Farm, we see a wide number of propaganda techniques at work. Fear, for example, is used by Old Major in Chapter One when he tells the animals that his death is imminent and that he must pass on his wisdom before he dies. This forces the animals to listen out of fear that they might miss something important. In addition, Old Major also uses a technique called scapegoatingto portray humans...

In Animal Farm, we see a wide number of propaganda techniques at work. Fear, for example, is used by Old Major in Chapter One when he tells the animals that his death is imminent and that he must pass on his wisdom before he dies. This forces the animals to listen out of fear that they might miss something important. In addition, Old Major also uses a technique called scapegoating to portray humans as the enemy of all animals when he says,

Man serves the interests of no creature except himself.

Squealer is another character who uses a plethora of propaganda techniques. In Chapter Three, when it is revealed that Napoleon stole the milk, Squealer uses virtue words to trick the animals into believing pigs need to eat a better diet because they are naturally more intelligent animals. Squealer claims, 

Milk and apples (this has been proved by Science, comrades) contain substances absolutely necessary to the well-being of a pig.

This is completely untrue, of course, but essential in justifying Napoleon's selfish actions.

Similarly, while the animals struggle to rebuild the windmill, Squealer misuses statistics by stating that productivity has increased by "two hundred percent, three hundred percent, or five hundred percent." This gives the illusion that the farm is functioning well due to Napoleon's leadership.

For more propaganda techniques, please see the first reference link provided.