Saturday 28 September 2013

Is social media necessary in today's world?

Social media allows people to connect and maintain relationships with people across the world, and it has become a regular part of the lives of people who live in developed nations. For many people, it is necessary. For example, many marketing and community engagement jobs require their employees to be proficient in all the major social media platforms; job-seekers who do not possess these skills are not likely to be hired. Similarly, businesses who do not...

Social media allows people to connect and maintain relationships with people across the world, and it has become a regular part of the lives of people who live in developed nations. For many people, it is necessary. For example, many marketing and community engagement jobs require their employees to be proficient in all the major social media platforms; job-seekers who do not possess these skills are not likely to be hired. Similarly, businesses who do not have a social media presence operate at a heavy disadvantage to their competitors who do.


However, social media does not have to be necessary. The vast majority of the world's inhabitants do not have access to social media, but even those who do can alter their lifestyles so that social media is not necessary. For instance, a person could pursue a job in which social media proficiency is not necessary. This person could also use traditional means to communicate with friends and family, such as writing letters or talking on the telephone.

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